A selection of highlights from the animations we created
Why it worked
Ever had that uncomfortable feeling of having an incomplete task hanging over you? Pretty draining, isn’t it?
Lithuanian psychology student Bluma Zeigarnik discovered (formally) in 1922 that our minds are often quick to forget about finished tasks but unfinished ones weigh us down.
Bluma is one reason we included a progress bar for each training module – giving learners up-to-the-minute info on how far they had come and offering a little extra mental motivation to keep going and complete the course.
We didn’t exactly employ choice overload – rather, we recognised that too many options can often outwit and overwhelm us. Classic studies show that when we are presented with, say, just six types of jam or chocolate to choose from, we’re more likely to purchase than when we’re confronted with 24 or 30 (often bewildering) options.
We took a similar approach to the modules.
Cutting down on multiple training systems with varying formats reduced the complexity of everything with employees able to focus on their required training without getting fatigued by choice.
Picture Superiority Effect
As behavioural communications devotees, we’re big believers in the power of words. But we also appreciate that pictures can speak a thousand of them.
The picture superiority effect can be defined as:
pictures generally show superior recognition to their verbal labels (Nelson, Reed & Walling, 1976).
Or to put it another way:
pictures are mostly remembered better than words (SBC, 2022).
The graphics for this project were important in giving the training a common identity – ensuring it made a (memorable) splash.