(Or the finer particulars of Barry) Let’s imagine something for a moment. Let’s imagine your B2B content campaign is a middle-aged man called Barry. Now there are all sorts…
Harriet KerrJanuary 5, 2022
Content marketing’s toughest fight: Granite versus rainbow
(Or the finer particulars of Barry) Let’s imagine something for a moment. Let’s imagine your B2B content campaign is…
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The most famous behavioural science framework is missing something vital There are few contenders vying for the crown of most famous behavioural science framework but ask most behavioural science folks…
Harriet KerrNovember 19, 2021
Does your training have the impact of a flea assaulting a rhino? Read on. Billions of dollars are spent globally on learning and development each year. Despite this, companies often…
Harriet KerrNovember 17, 2021
How behavioural science can help you grab attention, and make your messages memorable. Our attention spans have never been shorter Back in 1971, behavioural economist and computer scientist Herbert Simon…
Harriet KerrSeptember 22, 2021
Everything is broken and all your decisions are bad The computers are after your job. Prospects are fleeing from your products. Your engineers can’t communicate with your designers, who can’t…
Harriet KerrAugust 9, 2021
It's got big problems, no doubt. But there are ways to improve it. The UK Chair of KPMG’s controversial comments on Unconscious Bias being “complete and utter crap” has stirred…
SpoonApril 16, 2021
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