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Our latest thoughts


March 28, 2024

Top tips for creating compelling case studies

Elsewhere on the site, we recently covered why case studies are so effective. For us, perhaps the strongest reason case studies always pick up gongs at the ‘What Wins In…
February 14, 2024

Five instructional design models that really deliver

L&D is as important as ever.   A recent survey reported that 83% of workers considered training a ‘vital’ factor when it came to choosing an employer. And 66% say…
December 4, 2023

It’s beginning to look a lot like the behavioural science of Christmas ads

Is it just us, or are this year’s crop of Christmas ads a bit of a departure from years gone by? Less: ‘Go on. Buy all this stuff. Now.’   More: storytelling,…
September 19, 2023

SBC’s Creative Director Anna Barling on learning design, inclusivity, & making peace with client briefs

Design isn’t just about drawing pretty pictures anymore In the late 1990s - in her favourite Doc Martens and an oversized jumper - Anna began her design journey. Her vision?…
July 13, 2023

Why (and how) you should use social-good learning content in your B2B marketing

In the B2C space, using social good in marketing is common practice. The same can't necessarily be said for B2B marketing. Tapping into the emotive power of important issues has…
May 5, 2023

Effective communication makes the hybrid working world go round.

For many organisations, hybrid working – a combination of time in the office and time at home – is here to stay. And considering the potential benefits around productivity and employee satisfaction…
March 23, 2023

Bringing behavioural science to cyber security training

Cyber security is big business. Over the next three years, the UK government alone is spending a hefty £2.6 billion on it. Dig around, and you’ll see why. More than…
March 10, 2023

5 ¾ benefits of using behavioural science for effective business communications

The business communication figures are in and they make for alarming reading. According to the State of Business Communication 2023 report, we now spend 53.4% of our working week writing. Yet…
February 1, 2023

How do you engage learners of different generations? It’s as easy as ABC.

We’ve been told a lot over the last few years about how we’re living through unprecedented times.   And it’s true. Heebie-jeebie-inducing, for sure, but true.   It’s true when…
January 24, 2023

Why getting employee inductions right matters – and how behavioural science can help

The recently announced government legislation supporting flexible working means that hybrid working is here to stay. While this is welcome news for jobseekers, it’s equally good for business. Now able…
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Global Association of Applied Behavioural Scientists