A selection of videos we created
Evelyn gets a visit from her daughter
Surprising grandpa Magne
Jozef’s daughter visits the site
What we did
We created the films above to take on that challenge. In each one, a Skanska employee would be hard at work and then in walks their child, their partner, or parent – someone that worker loves the very most in the world, and says:
‘Please, if not for you then for me: come home safe.’
Seeing what their safety meant to someone they love, the tears would flow within moments and both people would embrace – sharing a hugely emotional moment with each other.
Once they’d broken away, the family member would then give the employee a sticker to place on their hard hat as a memory of this moment – a photo of themselves beside the message ‘Please, come home in one piece!’ Videos of these moments spread quickly throughout Skanska and inspired people.
We created an online store where people could create their own hard-hat stickers from their family.
People would upload a photo of their loved ones to the site, and the store would print out a personalised sticker for them to show off to their co-workers.
“The element of surprise and genuine emotions was an incredibly effective way of getting our message across.
This is the first time we have managed to turn safety into a true conversation piece among all our employees, and we got lots of feedback from people who were astonished by the stories.”