Why it worked
People love to play games. Taking users on a journey through a streetscape while challenging them to think hard about security and answer some quiz questions was an engaging way of presenting a serious subject. Rewarding people with progress markers and acknowledging correct answers helped to keep it fun.
Want people to learn something? Let them figure it out. We remember information we work out for ourselves far better than information that’s simply presented to us (‘generation effect’), so asking players to think through the security vulnerabilities ensured the game would have a lasting impact.
We also tend to remember information presented to us in story format, so developing two animated ‘real life’ scenarios was a great way of creating a memorable context for all that in-depth security information, helping the experience to resonate with the audience.