Why it worked
People love to play games. Taking users on a journey through a streetscape while challenging them to think hard about security and answer some quiz questions was an engaging way of presenting a serious subject. Rewarding people with progress markers and acknowledging correct answers helped to keep it fun.
Want people to learn something? Let them figure it out. We remember information we work out for ourselves far better than information that’s simply presented to us (‘generation effect’), so asking players to think through the security vulnerabilities ensured the game would have a lasting impact.
We also tend to remember information presented to us in story format, so developing two animated ‘real life’ scenarios was a great way of creating a memorable context for all that in-depth security information, helping the experience to resonate with the audience.
First, players of the security-minded game experienced an enjoyable introduction to a serious subject. While the temptation might have been to dictate voluminous slabs of text or building management specifications to users, our approach hooked people in, getting them playing and learning at the same time.
“This was a great, fun interaction that highlights security.” – Learner feedback
Second, and most important, we increased knowledge about building security among the audience.
“This training has widened my knowledge about how to keep myself and co-workers safe in a work environment.” – Learner feedback