– even for one of the biggest hospitality brands in the world
The problem
Imagine you’re a world-leading travel business. People turn to you for accommodation and flights, but also for industry insights and advice.
The problem is that you need to talk to a lot of different customers, across different markets, who often have different (heck, competing) demands. And sometimes, you simply struggle to find enough in-house resources to deliver everything.
This is the kind of position one of the biggest hospitality brands in the world found themselves in.
The brief
How can you deliver consistent, effective content – at scale – without becoming formulaic, contradictory, or losing the sense of who you are?
Why content partnerships work
– even for one of the biggest hospitality brands in the world
The problem
Imagine you’re a world-leading travel business. People turn to you for accommodation and flights, but also for industry insights and advice.
The problem is that you need to talk to a lot of different customers, across different markets, who often have different (heck, competing) demands. And sometimes, you simply struggle to find enough in-house resources to deliver everything.
This is the kind of position one of the biggest hospitality brands in the world found themselves in.
The brief
How can you deliver consistent, effective content – at scale – without becoming formulaic, contradictory, or losing the sense of who you are?
A selection of design materials we delivered
Brand led concepts // Content marketing // Scripts // Illustrations // Animations // Social media content // Research reports
Why external content partnerships work
You get a skilled team who are up and running in no time
Hiring new people is hard (and expensive). Plus it takes a long time, what with processes, interviews, notice periods, onboarding…
Partnering with an external agency can help you to scale up much faster – and often more effectively too.
After all the right agency – one that can help with strategy, copy, design, video, development and all the other parts of the process – will bring the tools you need to deliver exactly what your audience responds best to.
And it’s far more cost effective than hiring a whole new team yourself.
You get a new perspective
The right partner brings decades of experience in content marketing, leading to fresh perspectives and new insights. But they also bring something else.
As ‘socially distinct newcomers’ they can offer you a chance to take things back to basics. They can ask basic questions without losing face, but questions that – every once in a while – cause people in the room to pause, look at each other awkwardly and say “Er, we don’t actually know…”.
Then you know you’re really on to something.
You get a fresh start
Often, the simple presence of someone new will act as a fresh start for teams. It can reinvigorate discussions in fascinating – and sometimes game-changing – ways.
Unlocking additional resources also acts as a clear signal of intent to your team. It’s not your normal do-more-with-less request. It’s a chance to deliver more, to boost their results – with the investment to back it up.
That can be massively motivating.
(And it can help wrangle stakeholders too, when they see their delays are impacting delivery).
Why external content partnerships work
You get a skilled team who are up and running in no time
Hiring new people is hard (and expensive). Plus it takes a long time, what with processes, interviews, notice periods, onboarding…
Partnering with an external agency can help you to scale up much faster – and often more effectively too.
After all the right agency – one that can help with strategy, copy, design, video, development and all the other parts of the process – will bring the tools you need to deliver exactly what your audience responds best to.
And it’s far more cost effective than hiring a whole new team yourself.
You get a new perspective
The right partner brings decades of experience in content marketing, leading to fresh perspectives and new insights. But they also bring something else.
As ‘socially distinct newcomers’ they can offer you a chance to take things back to basics. They can ask basic questions without losing face, but questions that – every once in a while – cause people in the room to pause, look at each other awkwardly and say “Er, we don’t actually know…”.
Then you know you’re really on to something.
You get a fresh start
Often, the simple presence of someone new will act as a fresh start for teams. It can reinvigorate discussions in fascinating – and sometimes game-changing – ways.
Unlocking additional resources also acts as a clear signal of intent to your team. It’s not your normal do-more-with-less request. It’s a chance to deliver more, to boost their results – with the investment to back it up.
That can be massively motivating.
(And it can help wrangle stakeholders too, when they see their delays are impacting delivery).
How our content partnership grew even bigger
Initially, we were brought in to deep dive into one specific area of potential growth. We started by devising a content strategy based on data insights, keyword analysis, competitor research and good ol’ fashioned chatting with the right people – you know, the usual.
But once onboarded we were able to start helping even more teams within the organisation.
We started getting asked to help with more evergreen content. With event comms. With blog posts, whitepapers, landing pages, video scripts, infographics, GIFs, emails and even offering some tone-of-voice advice.
Suddenly that one initial project had grown into a longer-term partnership.
Scaling your results with an outsourced content partner
In a truly effective client relationship, no job should be considered too small, because each individual part contributes to the whole experience that your audience get.
We made sure the client got the full weight of our experience behind everything – even the little things.
Because whether it’s a 200-slide strategy deck, or a two-second GIF – the work matters.
That’s why, even after that initial project came to a natural end, we still get internal stakeholders popping up asking for help.
After all, a truly effective relationship goes well beyond a single project.
How our content partnership grew even bigger
Initially, we were brought in to deep dive into one specific area of potential growth. We started by devising a content strategy based on data insights, keyword analysis, competitor research and good ol’ fashioned chatting with the right people – you know, the usual.
But once onboarded we were able to start helping even more teams within the organisation.
We started getting asked to help with more evergreen content. With event comms. With blog posts, whitepapers, landing pages, video scripts, infographics, GIFs, emails and even offering some tone-of-voice advice.
Suddenly that one initial project had grown into a longer-term partnership.
Scaling your results with an outsourced content partner
In a truly effective client relationship, no job should be considered too small, because each individual part contributes to the whole experience that your audience get.
We made sure the client got the full weight of our experience behind everything – even the little things.
Because whether it’s a 200-slide strategy deck, or a two-second GIF – the work matters.
That’s why, even after that initial project came to a natural end, we still get internal stakeholders popping up asking for help.
After all, a truly effective relationship goes well beyond a single project.
Think you could benefit from an outside perspective?
From the hospitality industry to logistics, we help businesses of all types every day. Sometimes it’s a deep strategy-level partnership, other times it’s a safe set of hands to help when things get hectic.
Every partnership is different, but they all tend to start the same way – chatting to the wonderful Jess.
If you’re interested in help, even if you aren’t sure exactly what you need, get in touch with Jess today for an informal chat and she’ll be able to point you in the right direction.
Get in touch