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E-learning design & development.

Relevant, informative, and fun

Post-pandemic training is moving online, and that could be good news.

Self-directed e-learning and blended learning programmes create powerful action-learning loops – making them incredibly effective at embedding new skills and behaviours.

(They’re also easier to access, cheaper to run, and don’t involve carbon-footprint-enlarging flights across the world to get people into the same room. We’re all for them.)

What we do

Bespoke inductions

Creating from scratch, or converting f2f and remote training into self-directed learning.

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Programmatic learning that includes e-learning, using spacing effects to make learning stick.

Updating existing

Maximising the value of the courses you trust without reinventing the wheel.

 And look, if you need something that sounds like those things but isn’t quite any of them,
chances are we can help with that too.

Our process

How we approach it



We make sure we fully understand your goals, your KPIs, your learners, what you want them to do and feel, and the possible behavioural barriers that may be holding them back.


We draft a suggested creative concept, and the technical and behavioural approach – working in close partnership with you (IKEA effect) to define and sign off a list of agreed deliverables.


Once the approach is agreed, we map out and draft the UX of the learner journey and the actual structure of the course, and we apply the agreed creative look and feel.


Now we’re ready to build and test the course and integrate it into your LMS. We’ll create launch comms programmes to help motivate learners to actively take part, and we’ll improve the programmes over time using learner feedback.

Making learning stick

People have to be nurtured, encouraged, and incentivised for training to stick for the long haul. Blended learning takes care of that via refreshers, communities of practice and champions programmes that let the skills people learn in training live on long after the course is over.

The anatomy of a
blended learning course

1. Pre-learning

Framing the course, gauging existing knowledge, and providing a toolkit.

2. Core learning

E-learning, remote or classroom courses.

3. References and assessment

Post-learning materials, quizzes, challenges, and application tasks – with built-in feedback loops.

4. Accreditation

Motivating certificates, professional development accreditations, and rewards.

5. Post-training masterclasses

Advanced guidance in how to apply the learning where it counts.

6. Communities of practice

Champions programmes where learners support each others’ development.

7. Ongoing inspiration and refreshers

Keeping up the value of the learning for the long-haul.

Inside the insights:
How we make learning effective

Spacing Effect

We remember information best when it’s repeated across time and across environments.

The Generation Effect

We remember information we work out for ourselves far better than information told to us.


Attributing points, levels, and rewards to motivate people to do tasks you’d like to encourage.

Storyteller Bias

We remember and believe information given to us as stories, especially when they involve conflict but end on an emotional high.

Social Proof

When we’re unsure about something (like using data at work), we tend to follow what other people do.

Lotteries as Incentives

We overweight our chances of winning even when the likelihood is tiny. We all think we’re special!

Authority Bias

We tend to agree with those we respect, like high-ranking people in our businesses, and industry leaders.

Feedback Loops

Finding out the consequences of our actions immediately helps steer our decision-making.

Fluency Effects

We find information that’s simpler and easier to understand more believable.

The Peak-End Rule

We remember the best moments of our experiences, and how they end.

The Humour Effect

We’re more motivated by and remember experiences that make us laugh.

Curious to know more?

Get in touch for a chat.

SBC is a registered member of the
Global Association of Applied Behavioural Scientists