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Smoothing out the change curve using behavioural science

Change is the only constant in life.
And for organisations of all stripes, navigating the choppy waters of change can be a messy and emotionally draining process for all.

We think we can help.

At SBC, we’ve built on the body of knowledge behind the change curve model. Using the model as scaffolding, we’ve investigated the various behavioural biases and heuristics that rear their heads during times of organisational change and how best to address them.

Because understanding more about what makes us tick in times of change, means we’re better placed to deal with it.

In this guide you’ll learn:

  • how status quo bias and loss aversion emerge during the denial phase – and how best to respond
  • to use the foot in the door bias and the curiosity tendency bias to help guide you through the resistance phase
  • about the impact of social proof and the IKEA effect in the exploration phase
  • the importance of group norms in the acceptance phase.

Not only is your guide jam-packed with practical, science-backed tips, you’ll also get a step-by-step checklist to help you through the various phases and see how a handful of companies – from Apple to YouTube – have gone through profound periods of change and prospered.

So, what are you waiting for? Don’t stand still, download our guide today.

Download the guide

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SBC is a registered member of the
Global Association of Applied Behavioural Scientists