The status quo is safe and changing it risks a loss – and since all of us are naturally loss averse, the pull of inertia can leave people stuck in unhelpful habits.
Our communications are designed to break that inertia, and inspire action.
What we do
Tone of voice
Capturing your brand’s personality, and expressing it in words through practical writing techniques.
Change campaigns TTcentre
Communications that inspire people to spearhead and champion new directions.
Internal comms support
Creating materials that keep people informed, engaged and inspired to be part of your business.
What makes tone of voice work TTbite
The secret to great change programmes
Habit formation is the key to change at scale. But to get to new habits, you have to start with new behaviours that people can easily adopt. Only then can people get used to them, see the value of them for themselves, and repeat them until they become habits.
Our change programmes are built around inspiring people to behave in new ways that become habits over time.
The anatomy of an SBC
Inside the insights:
Behavioural techniques TTentourage
We remember and believe information given to us as stories, especially when they involve conflict but end on an emotional high.
Committing to something small now makes it more likely you’ll commit to something larger later.
Statements that are easier to understand are easier to believe. So write as simply as possible, but no simpler.
We’re hardwired to return generosity shown to us. Be generous first and people will pay you back in kind(ness).
When people feel manipulated or pushed into action, they push back. Go with the grain of human behaviour and what people already want to do.
The way you present information can have huge influence on whether it’s perceived as an opportunity or a threat.
‘Hmm, this album’s a grower…’ It’s true! The more we experience something, even something we don’t like at first, the more we grow to like it over time.
We listen more to those we respect, and we’re more likely to do what they say.
People highly value certainty over change, and in change, certainty is scarce. Give people guarantees of what the future will look like, and they’ll be more likely to come with you.
When we have a pre-existing opinion, we seek out information that validates it and ignore information that doesn’t. So harness existing opinion, and use it to validate your message.
Because losses feel twice as painful as gains feel good, we naturally avoid losses wherever possible. Emphasising loss can frame messages in ways that inspire action.
We remember images far better than we remember words. Consistent use of images coupled with content makes your messaging more memorable.
Messages are easier to remember when they’re repeated over time and across environments.
We value products and ideas that we’ve had some part in creating, so involve people in ideas while they’re developing so they’re with you when you launch.