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At SBC we apply behavioural science to solving problems.

We do this using BEHAVES© – our applied behavioural science model.

We created this model based on feedback from clients and training groups over many years. They consistently told us that, whilst they loved the training and found behavioural science useful, they found it difficult to apply the knowledge in their own work scenarios.

BEHAVES© is designed to help clients apply behavioural science in practical and effective ways.

It focuses on what as an applied behavioural scientist you can change/modify to influence and change behaviour.

The model

The model consists of two main parts:


a process

(for designing behaviour
change programmes)


7 Factors

(which organise behavioural
science knowledge and insights)

The process follows the BEHAVES acronym which stands for:

Behaviours, Emotions, Hurdles, Actions, Verify, Evaluate, and Systems.

The 7 Factors organise behavioural insights according to seven categories of influence (things that applied behavioural scientists can change, and that change behaviour).

The 7 Factors are:

Incentives, Feelings, Social, Environment, Messages, Information, and Friction.

BEHAVES workshops

We run workshops in how to apply this model and behavioural insights to your work and organisations.

In our workshops you will cover:

  • An introduction to behavioural science and its importance in solving organisational challenges
  • An overview of the BEHAVES model and how to apply it
  • Learning how to use the 7 Factors to design behavioural communications and behaviour change programmes
  • Examples of behavioural science insights in action
  • Worked examples
  • A tailored exercise which you’ll take part in
  • The opportunity to share your ideas and hear our feedback

Please contact us to find out more…

    Curious to know more?

    Get in touch for a chat.

    We Work, New Kings Beam House,
    22 Upper Ground, London SE1 9PD, United Kingdom

    +44 (0)20 3397 4971 |

    SBC is a registered member of the
    Global Association of Applied Behavioural Scientists