From encouraging healthy eating to keeping us scrolling online, lessons about how to influence human behaviour can have impactful implications for individuals and organisations alike.
The problem is this: behavioural science is a huge topic. With decades of research offering thousands of insights – some similar, many overlapping, a few even competing – how do you begin to understand it all? And how do you apply it in a way that’s meaningful to your business?
And there’s a second problem for business use, too: how do you upskill your team to use behavioural science at scale? There is little point in teaching it to people in small silos. After all, it will be more powerful when the whole team is empowered to use it.
We couldn’t find any training courses that seemed to offer a practical starting point to solve these two problems for a business audience.