How we’re helping CNX Therapeutics take their brand to the next level

When we relaunched CNX’s website with a brand new look and feel, we knew that was only the first step in a wider rebranding project.

A strong, effective brand is about much more than a website. After all, an inconsistent brand can create a whole manner of problems.

How we’re helping CNX Therapeutics take their brand to the next level

When we relaunched CNX’s website with a brand new look and feel, we knew that was only the first step in a wider rebranding project.

A strong, effective brand is about much more than a website. After all, an inconsistent brand can create a whole manner of problems.

Having an inconsistent brand means you risk...

Externally:

Missing opportunities for brand awareness

The more people see a brand, the more likely they are to remember it. Seeing different versions of the same brand – on social media vs website vs sales materials etc. – means missing opportunities to be remembered (and potentially missing out on £££ too).

Being remembered for the wrong reasons

People notice the unusual or unexpected. This can be used positively (e.g. making subject lines stand out), but with a mismatched brand it means people spot inconsistencies that make you stand out in a way you don’t want to be remembered for.

Undermining your business credibility

Your brand says a lot about your business (that’s literally what branding is). If prospects see your branding as inconsistent or even sloppy, they can’t help but wonder if the same is true of your products, services, processes and commitment to them.
Internally

Confusing new starters

Starting at a new role can be a nerve-wracking experience. Just like with prospects, inconsistent branding can leave new starters wondering if you’re quite as professional an organisation as they thought.

Reducing the employee pride

A good brand fires employees up. It makes them feel part of something bigger. It gives them something they want to shout about. But an inconsistent brand can leave them staying quiet so people don’t ask questions.

Creating unnecessary roadblocks in processes

If the brand is in flux, people might have to recreate their own presentations, email footers, newsletter templates etc.. This not only takes unnecessary time and effort, but could further compound the problem of brand inconsistency.

How we're refreshing the wider brand

Sometimes a brand overhaul isn’t needed. Instead, small improvements can breathe new life into your brand. But even though smaller scale, these changes still need to be carefully considered. You need to take the time to assess what’s most important and do the work to update these priorities first.

So far for CNX, this has included:

Developing the brand’s colour palette

Adding additional colours to give the palette vibrancy, as well as versatility.

A set of updated hero images

To create brand cohesion.

A suite of vector icons and illustrations

For a versatile, easy-to-use graphic bank.

Refreshed policy documents

For a compelling employee experience.

A set of updated hero images

To create brand cohesion.

A suite of vector icons and illustrations

For a versatile, easy-to-use graphic bank.

Refreshed policy documents

For a compelling employee experience.

Updated Powerpoint decks

For consistency across all departments.

A full event installation

For that in-person ‘wow’ factor.

Giving you the power to control your own brand

We believe in empowering our clients with the tools to create great work themselves, and we’ll even give tips, strategies and training on how they can do that without us.

So, in addition to all the assets we delivered, we compiled a complete guide on how to use them.

We think that’s a much better process for our clients than us keeping control of everything. Plus it frees up our time to work on much bigger projects with them, where we can really add value.

Want to make your brand the best it can be?

Get in touch today and we can give you the strategy, guidance (and source files) you need to knock your brand into the next level.

Get in touch

Want to make your brand the best it can be?

Get in touch today and we can give you the strategy, guidance (and source files) you need to knock your brand into the next level.

Get in touch