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March 28, 2024

Top tips for creating compelling case studies

Elsewhere on the site, we recently covered why case studies are so effective. For us, perhaps the strongest reason case studies always pick up gongs at the ‘What Wins In…
February 14, 2024

Five instructional design models that really deliver

L&D is as important as ever.   A recent survey reported that 83% of workers considered training a ‘vital’ factor when it came to choosing an employer. And 66% say…
December 4, 2023

It’s beginning to look a lot like the behavioural science of Christmas ads

Is it just us, or are this year’s crop of Christmas ads a bit of a departure from years gone by? Less: ‘Go on. Buy all this stuff. Now.’   More: storytelling,…
September 19, 2023

SBC’s Creative Director Anna Barling on learning design, inclusivity, & making peace with client briefs

Design isn’t just about drawing pretty pictures anymore In the late 1990s - in her favourite Doc Martens and an oversized jumper - Anna began her design journey. Her vision?…
July 13, 2023

Why (and how) you should use social-good learning content in your B2B marketing

In the B2C space, using social good in marketing is common practice. The same can't necessarily be said for B2B marketing. Tapping into the emotive power of important issues has…
June 30, 2023

Quiz: Are your communities of practice set up for success?

Thinking of embedding communities of practice into your business? Take our quiz to find out if you're set up for success! 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 Sound interesting? Sign up to our blog for…
May 5, 2023

Effective communication makes the hybrid working world go round.

For many organisations, hybrid working – a combination of time in the office and time at home – is here to stay. And considering the potential benefits around productivity and employee satisfaction…
March 23, 2023

Bringing behavioural science to cyber security training

Cyber security is big business. Over the next three years, the UK government alone is spending a hefty £2.6 billion on it. Dig around, and you’ll see why. More than…
March 10, 2023

5 ¾ benefits of using behavioural science for effective business communications

The business communication figures are in and they make for alarming reading. According to the State of Business Communication 2023 report, we now spend 53.4% of our working week writing. Yet…
February 10, 2023

Quiz: Are you using behavioural science in the design of your learning content?

JTNDZGl2JTIwZGF0YS10Zi13aWRnZXQlM0QlMjJtZURiTkw2byUyMiUyMGRhdGEtdGYtb3BhY2l0eSUzRCUyMjEwMCUyMiUyMGRhdGEtdGYtaWZyYW1lLXByb3BzJTNEJTIydGl0bGUlM0RTQkMlMjBCbG9nJTIwUXVpeiUyMiUyMGRhdGEtdGYtdHJhbnNpdGl2ZS1zZWFyY2gtcGFyYW1zJTIwZGF0YS10Zi1tZWRpdW0lM0QlMjJzbmlwcGV0JTIyJTIwc3R5bGUlM0QlMjJ3aWR0aCUzQTEwMCUyNSUzQmhlaWdodCUzQTcwMHB4JTNCJTIyJTNFJTNDJTJGZGl2JTNFJTNDc2NyaXB0JTIwc3JjJTNEJTIyJTJGJTJGZW1iZWQudHlwZWZvcm0uY29tJTJGbmV4dCUyRmVtYmVkLmpzJTIyJTNFJTNDJTJGc2NyaXB0JTNF Sound interesting? Sign up to our blog for more insights into the behavioural science of learning and communications. inspiring action by designJTVCbWM0d3BfZm9ybSUyMGlkJTNEJTIyMjk1MiUyMiU1RA==
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