At SBC we apply behavioural science to solving problems.

We do this using BEHAVE© – our applied behavioural science model.

We created this model based on feedback from clients and training groups over many years. They consistently told us that, whilst they loved the training and found behavioural science useful, they found it difficult to apply the knowledge in their own work scenarios.

BEHAVE© is designed to help clients apply behavioural science in practical and effective ways.

It focuses on what as an applied behavioural scientist you can change/modify to influence and change behaviour.

The model

The BEHAVE© model consists of two main parts: a process (BE>HA>VE) and a framework (B=MC²).

The process is in three phases:


Behaviours & emotions


Hurdles &


Verify &

The framework is built around a model of behaviour (B=MC²) which organises behavioural insights according to seven categories of influence (things that applied behavioural scientists can change, and that change behaviour).

BEHAVE workshops

We run workshops in how to apply this model and behavioural insights to your work and organisations.

In our workshops you will cover:

  • An introduction to behavioural science and its importance in solving organisational challenges
  • An overview of the BEHAVE© framework and how to apply it
  • Learning how to use Motivation, Communication, and Context to design behavioural communications and behaviour change programmes
  • Examples of behavioural science insights in action
  • Worked examples
  • A tailored exercise which you’ll take part in
  • The opportunity to share your ideas and hear our feedback
Still have questions?
Curious to know more?

Get in touch for a chat.


SPACES, 60 Cannon StreetLondon EC4N 6NP
+44 (0)20 3397 4971 |

inspiring action by design